What is Social Media Optimization?

Social Media Optimization (SMO) is a technique of increasing brand awareness to a product or service through social networking platforms such as Google+, Facebook, Twitter, LinkedIn, etc. In the current technology world, it is designed to drive traffic from the visitors through referral campaigns.

Social Media Optimization is Here to Stay

There’s a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization. While many popular biz pubs are catching on, bloggers and consultants like the team at Jumbolicious Technologies, have been covering the topic for a while.  To help marketers better understand the notion of holistic SEO outside of PageRank, meta tags and link building, here are several of our most popular posts and articles on making online marketing programs both search and social media friendly:

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