SEO VS. SEM
Internet is a young concept for many people globally. It is still emerging and we see new technologies, development foraying into Internet marketing. Off late everyone has heard
SEO VS. SEM Explained
A simpler way to explain this would be, think about an entity or a person that manages
different people with different job roles working for the same cause. Another possibility
is that this single entity handles everything on its own without having others involvement.
SEO and SEM are similar; here SEM is the single entity that we’re talking about.
SEO has been instrumental in increasing visitor’s traffic towards a website, which in turn proves to be highly instrumental in escalating conversion rate. Besides SEO, some other factors that needs to be kept in mind are how engaging your website is, active or passive, ease of use and everything else matters. You will need someone to manage this for you.
Search Engine Marketing or SEM on the other hand ensures that your advertisements
appear and get proper exposure in the Top search engines. This will again help to draw more traffic and ultimately higher rate of conversion. Thus, both services play a vital role
in the success graph of a website.