The majority of traffic on the web is driven by the big search engines: Google, Bing, Yahoo! and a few more. SEO Services
Consider these the super highways that your customers drive, looking for who to do business with.
Search Engine Optimization (SEO) is when you take the steps to rank higher in these search engines.
Our Marketing Services Include:
- Consultation Services
- Research Services
- Search Engine Optimization
- SEO Website Design
- Search Engine Marketing
- Paid Web Advertising
- Email Newsletter Campaigns
- Social Media Marketing
There are two parts to SEO, Off-Site and On-Site SEO
On-Site SEO Services
On-Site has to do with the content on your website. This means making sure that your descriptions, headings and structure of your website is optimized to promote your keywords successfully. Keywords are the words and phrases that you are trying to rank highly for in Google. For more information on On-Site contact us.
Off-Site SEO Services
Off site refers to the promotion of your website by other sites, for example inbound backlinks. They are extremely important because these inbound links are the main way search engines can tell if a website is reliable or not. However, you want to make sure that these are done correctly.
If you are going to build backlinks to your site, make sure the websites they are coming from are relevent to the keywords you are wanting to rank for. Search engines want to see that people in the same industry as you, find your site reliable and trustworthy.
Off-Site also includes what is called Local SEO. This is where you focus on getting your bussiness ranked highly for customers searching near you. This is extremely important if the majority of your business is done at a physical location.
We will talk about Local SEO a little bit more later on, but for now if you need help with building more inbound links to your website.
Now that we’ve touched on the basics of Search Engine Optimization, we can start diving into what’s going to be the best way to get your website ranked starting with keyword research.
Stay tuned, and as always if you’re wanting to get a head start you can go over to our website.